Organization Schema for Webflow Websites

The Organization schema tells search engines WHO you are as a business entity. It powers the Knowledge Panel that appears when someone searches for your company name.

Why Organization Schema Matters

When you search for a company like "Apple" or "Nike", Google shows a Knowledge Panel on the right side with:

• Logo and name
• Description
• Social media links
• Contact information
• Key facts

This information comes from Organization schema combined with Google's Knowledge Graph. Without it, Google guesses-and often guesses wrong.

What Schema-HQ Generates

Schema-HQ outputs Organization schema in the @graph format, which combines:

1. Organization - Your company entity
2. WebSite - Your website as a distinct entity (with SearchAction for sitelinks searchbox)

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://yoursite.com/#organization",
      "name": "Your Company",
      "url": "https://yoursite.com",
      ...
    },
    {
      "@type": "WebSite",
      "@id": "https://yoursite.com/#website",
      "name": "Your Company",
      "url": "https://yoursite.com",
      "publisher": { "@id": "https://yoursite.com/#organization" },
      ...
    }
  ]
}

Field Tiers

We organize Organization fields into 8 tiers based on importance:

Tier 1: Essential (7 fields)

The basics every organization needs:

• name - Organization name
• url - Website URL
• logo - Logo image URL
• address - Physical address
• telephone - Phone number
• email - Email address
• faxNumber - Fax number

Tier 2: Recommended (15 fields)

Important for rich results and Knowledge Panel:

• contactPoint - Department contacts
• description - Organization description
• disambiguatingDescription - Disambiguation
• legalName - Registered legal name
• alternateName - Alternate names/abbreviations
• sameAs - Social profile URLs
• foundingDate - When founded
• founder - Founder(s)
• image - Images
• location - Location
• And more...

Tier 3: Disambiguation (9 fields)

Business identifiers for enterprise/B2B:

• duns - D-U-N-S Number
• leiCode - Legal Entity Identifier
• naics - NAICS industry code
• taxID - Tax ID
• vatID - VAT ID (EU)
• globalLocationNumber - GLN
• iso6523Code - ISO 6523 identifier
• And more...

Tier 4: Structure (11 fields)

Corporate hierarchy and relationships:

• parentOrganization
• subOrganization
• department
• memberOf
• member
• And more...

Tier 5: Operations (14 fields)

Business operations details:

• makesOffer
• areaServed
• numberOfEmployees
• slogan
• And more...

Tier 6: Policies (8 fields)

For news organizations and publishers:

• publishingPrinciples
• ethicsPolicy
• correctionsPolicy
• And more...

Tier 7: Credentials (6 fields)

Certifications, awards, accreditations:

• hasCertification
• hasCredential
• award
• nonprofitStatus
• And more...

Tier 8: Advanced (12 fields)

Specialized fields for specific use cases:

• aggregateRating
• review
• event
• interactionStatistic
• And more...

Which Fields Should I Use?

Every organization should have:

• Tier 1 Essential fields (all 7)
• description from Tier 2
• sameAs for social profiles

B2B and enterprise companies should add:

• legalName and alternateName
• Tier 3 Disambiguation fields (DUNS, LEI, etc.)
• Tier 4 Structure fields if you have parent/subsidiary relationships

News organizations and publishers should add:

• Tier 6 Policies fields (Google News requires these)

Organizations with certifications should add:

• Tier 7 Credentials fields