diversityPolicy

diversityPolicy · Optional

Appears in

Organization

What is it?

diversityPolicy links an organization to a statement of its diversity policy. For news organizations, this typically covers both staffing diversity (who works in the newsroom) and source diversity (who the newsroom quotes and covers). For other organizations, it is a formal commitment to diversity, equity, and inclusion practices in hiring, retention, and operations.

The field accepts a CreativeWork or URL. It is part of the cluster of transparency properties developed with the Trust Project for news organizations, but applies to Organization broadly.

Why this matters for AEO

AI systems assessing content quality and organizational credibility look for signals of accountability and transparency. A diversity policy declaration tells AI systems not only that the organization has a diversity commitment, but that it is public and findable as a discrete document rather than a general aspiration buried in an annual report. For news organizations specifically, source diversity policies are directly relevant to editorial quality: a newsroom that commits to diverse sourcing produces journalism that represents a wider range of perspectives, which affects how AI systems should weight its coverage. Trust Project research identified diversity policy transparency as one of the key indicators separating accountable news organizations from those with opaque editorial practices.

What the specs say

Schema.org:diversityPolicy expects a CreativeWork or URL. It is a statement on diversity policy by an Organization, for example a NewsMediaOrganization. For a NewsMediaOrganization, this is a statement describing the newsroom's diversity policy on both staffing and sources, typically providing staffing data. [Source: https://schema.org/diversityPolicy]

Google: Not mentioned. This field is not listed in Google's structured data documentation for Organization. [https://developers.google.com/search/docs/appearance/structured-data/organization]

How to find your value

Your diversity policy document may exist under these names:

• Diversity and inclusion policy
• Equal opportunity statement
• DEI commitment document
• Newsroom diversity policy (for news organizations)
• Source diversity guidelines

The document should contain actual policy commitments, not just aspirational statements. For news organizations, the most useful policy documents address both who works in the newsroom and who gets quoted and covered.

Format and code

Simple URL:

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "Los Angeles Times",
  "url": "https://www.latimes.com",
  "diversityPolicy": "https://www.latimes.com/about/diversity"
}

CreativeWork object:

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "NPR",
  "url": "https://www.npr.org",
  "diversityPolicy": {
    "@type": "CreativeWork",
    "name": "NPR Diversity, Equity & Inclusion Strategy",
    "url": "https://www.npr.org/about-npr/diversity-at-npr"
  }
}

With diversityStaffingReport:

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "The Atlantic",
  "url": "https://www.theatlantic.com",
  "diversityPolicy": "https://www.theatlantic.com/about/diversity/",
  "diversityStaffingReport": "https://www.theatlantic.com/about/diversity-data/"
}

Webflow implementation

Static pages

Add diversityPolicy to your organization's JSON-LD block on your About page or homepage via Page Settings > Custom Code. The URL should point to a stable, public page.

CMS template pages

As an organization-level field, implement on static pages rather than CMS templates.

In Schema HQ

The organization schema editor includes diversityPolicy as a URL field in the editorial transparency section. Enter the URL of your diversity policy document for inclusion in the published JSON-LD.

Real examples

The Guardian :

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "The Guardian",
  "url": "https://www.theguardian.com",
  "diversityPolicy": "https://www.theguardian.com/info/2015/diversity",
  "diversityStaffingReport": "https://www.theguardian.com/info/2023/diversity-data",
  "publishingPrinciples": "https://www.theguardian.com/info/editorial-standards"
}

Related fields

• diversityStaffingReport
• ethicsPolicy
• publishingPrinciples
• masthead
• correctionsPolicy

FAQ

Does diversityPolicy need to include actual data, or is a policy statement enough?

A policy statement is sufficient for diversityPolicy. Actual staffing data belongs in diversityStaffingReport. The distinction is intentional: the policy is about commitments and approach, the report is about outcomes and current state. Both provide value, and both should be implemented if the documents exist.

Is this field only relevant for news organizations?

No. While diversityPolicy was developed with news organizations in mind, schema.org defines it for Organization generally. Any organization with a published DEI policy or equal opportunity commitment can use this field.

Will adding diversityPolicy affect my organization's credibility signals in search?

Google has not documented diversityPolicy as a direct ranking signal. Its impact is indirect: it contributes to the cluster of editorial transparency signals that inform how AI systems and news-related features evaluate organizational trustworthiness. Organizations that implement a comprehensive set of transparency fields present a more complete accountability profile to automated systems than those that implement only the core fields.