AboutPage Schema for Webflow Websites

AboutPage tells search engines and AI answer engines that a page is the dedicated "about" page for a person, company, or organization. It is a subtype of WebPage, inheriting all WebPage properties while signaling a specific page purpose. Google uses this type signal as part of E-E-A-T evaluation, connecting the page to the entity it describes.

For Webflow sites, marking the /about page with AboutPage schema establishes the Organization entity's canonical description page, which strengthens entity associations across the site's knowledge graph.

Why AboutPage Schema Matters

AboutPage schema provides four concrete benefits:

• E-E-A-T signal. Google associates the page with the Organization or Person entity, building the site's authority profile.
• AI entity resolution. AI answer engines use about and mainEntity on AboutPage to identify which entity the page describes, enabling direct answers to "Who is [Company]?" queries.
• Knowledge Panel support. Google may pull verified information from pages explicitly typed as AboutPage for Knowledge Panel entries.
• Graph coherence. Linking AboutPage to WebSite (via isPartOf) and Organization (via about) creates a connected entity graph that AI engines can traverse.

What Schema HQ Generates

{
  "@context": "https://schema.org",
  "@type": "AboutPage",
  "name": "About Karpi Studio",
  "description": "Karpi Studio builds Webflow sites that convert for Series A+ SaaS companies. Founded by Pavel Karpishek.",
  "url": "https://karpi.studio/about",
  "mainEntity": {
    "@id": "https://karpi.studio/#organization"
  },
  "about": {
    "@id": "https://karpi.studio/#organization"
  },
  "isPartOf": {
    "@id": "https://karpi.studio/#website"
  },
  "breadcrumb": {
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://karpi.studio/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "About"
      }
    ]
  },
  "inLanguage": "en"
}

Fields

Recommended

• name -- Page title
• description -- Page summary
• url -- Page URL
• mainEntity -- Primary entity this page describes

Optional

• about -- Subject matter of the page
• breadcrumb -- Navigation trail linking to BreadcrumbList
• isPartOf -- Parent WebSite reference
• datePublished -- Publication date
• dateModified -- Last update date
• inLanguage -- Page language code
• primaryImageOfPage -- Hero image

Implementation Pattern

AboutPage works best as part of a connected @graph that includes WebSite and Organization entities:

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://karpi.studio/#organization",
      "name": "Karpi Studio",
      "url": "https://karpi.studio/"
    },
    {
      "@type": "WebSite",
      "@id": "https://karpi.studio/#website",
      "name": "Karpi Studio",
      "url": "https://karpi.studio/",
      "publisher": { "@id": "https://karpi.studio/#organization" }
    },
    {
      "@type": "AboutPage",
      "@id": "https://karpi.studio/about/#webpage",
      "name": "About Karpi Studio",
      "url": "https://karpi.studio/about",
      "about": { "@id": "https://karpi.studio/#organization" },
      "mainEntity": { "@id": "https://karpi.studio/#organization" },
      "isPartOf": { "@id": "https://karpi.studio/#website" }
    }
  ]
}

This pattern links the page to the site to the organization, giving AI engines a complete traversal path.