Ynvisible Interactive

Deep-Tech Electronics company specializing in low-power display technology for IoT and industrial applications. Publicly traded on TSX Venture Exchange.

1,247x

Customer inquiries for B2B sales

504x

Sample product sales

12.6x

ROI in 12 months after launch

about project

All Case Studies

Let’s fix your funnel

Context

In components and electronics, prospects hear “we can do it” from every startup. Even established companies can be treated like a small player. Buyers want fast answers to risk questions like: is it real, is it low power, can you produce at scale, and will you still be here next year.

What was happening

Ynvisible already had traffic and leads, but the site did not reduce perceived risk. The Webflow build was patched by an internal team and lacked consistent design and clear proof. Visitors could not quickly verify key claims, which made inbound less qualified.

Date | April 2022

What we changed

Let’s fix your funnel

Rebranded and redesigned the site, including logo, visual system, and reusable templates

Rebuilt the homepage structure to match the questions prospects ask on sales calls

Added proof-first sections that de-risk adoption, including:

Low power demonstration content (including a video showing the display powered by a lemon)

Production readiness credibility (roll-to-roll manufacturing visuals and scale cues)

Clear positioning for use cases like IoT and deployments such as gas stations

Built a self-serve sample store using Webflow e-commerce so serious prospects could validate the tech without a long sales cycle

How we tested and measured

Before and after tracking of inquiries, intent quality, and sample purchases

UX iterations in Webflow Optimize, measured in Webflow Analyze.

Results

504 sample kits sold through the new e-commerce flow

12.6x ROI attributed only to sample store revenue

1,247 B2B inquiries with improved lead quality

Why it worked

The site stopped sounding like a startup pitch and started acting like a verification layer

Proof replaced promises, which reduced buyer fear and improved lead intent

The sample store created a clean qualification valve and a faster evaluation path

A consistent system made the company look as mature as the product

Testimonial

What we changed

Let’s fix your funnel

“Previously we had relatively high traffic not as much as we have today. But we saw that the quality of the leads and the type of request that they generated were not as high as it is today...”“I really enjoyed working with Pavel and I recommend Pavel to everyone that needs a skilled and communicative Webflow developer, regardless of the size of the project.”