WebPage

WebPage represents a single page on the web. It is one of the most fundamental schema.org types, providing metadata about the page itself rather than the content on the page. Every URL on a site can be described as a WebPage.

When to use WebPage

Use WebPage schema on any web page where you want to describe the page as a distinct entity. This is common in @graph arrays alongside more specific types like Article, Product, or FAQPage. The WebPage node anchors page-level metadata (breadcrumbs, primary image, last reviewed date) while other nodes describe the page's content.

Fields

Not mentioned by Google

• primaryImageOfPage — The main image representing the page content

JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://example.com/about/",
  "url": "https://example.com/about/",
  "name": "About Us",
  "description": "Learn about our team, mission, and values.",
  "primaryImageOfPage": {
    "@type": "ImageObject",
    "url": "https://example.com/images/about-hero.jpg",
    "width": 1200,
    "height": 630
  },
  "isPartOf": {
    "@type": "WebSite",
    "url": "https://example.com/"
  },
  "datePublished": "2024-01-01",
  "dateModified": "2025-03-15"
}

Notes

WebPage is a parent type for more specific page types: AboutPage, CheckoutPage, CollectionPage, ContactPage, FAQPage, ItemPage, MedicalWebPage, ProfilePage, QAPage, RealEstateListing, SearchResultsPage. Use the most specific subtype when applicable. WebPage inherits all properties from CreativeWork and Thing, so fields like name, description, url, datePublished, and dateModified are available on every WebPage.