NeoCharge

We doubled monthly revenue in 6 weeks by restructuring site architecture, redesigning the checkout flow, and replacing a confusing product page with a clear buying path.

+100%

Monthly revenue (6-week comparison)

+51%

Ecommerce conversion rate

+23%

Organic search traffic

-23%

Bounce rate

about project

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Context

NeoCharge makes smart EV splitters that let homeowners charge electric vehicles without expensive panel upgrades. The product is technical but the buyer is a regular homeowner, not an electrician. The site needed to bridge that gap.

What was happening

The website felt like a car reseller, not a consumer electronics brand. Product benefits were buried, the checkout process had unnecessary friction, and knowledge base content was scattered across disconnected pages. Visitors couldn't quickly understand what the product did or how to buy it.

Date | April 2022

What we changed

Site architecture

Rebuilt the site flow: homepage educates on how the product works, product page sells benefits, a single Resources page consolidates all guides and FAQs.

Simplified navigation into a natural path: learn, evaluate, buy.

Checkout experience

Redesigned the product/checkout page with essential information surfaced upfront and a shorter purchase flow.

Removed drop-off points between "add to cart" and "complete purchase."

Visual design + mobile

Modernized the look from dated car-reseller aesthetic to clean consumer tech.

Built mobile-first with Lottie animations demonstrating product use cases.

Optimized page load to under 1 second.

How we measured

Window: 6 weeks post-launch vs. 6 weeks pre-launch

Primary metrics: ecommerce conversion rate, monthly revenue

Secondary metrics: bounce rate, organic search traffic

Why it worked

Clear product storytelling replaced confusion. Visitors understood what NeoCharge does within seconds of landing.

Simplified checkout removed the gap between intent and purchase. Fewer steps, better information, less abandonment.

Structure matched the buyer journey: educate first, sell second. The old site tried both at once and did neither.

Mobile optimization meant the majority of visitors on phones actually had a usable experience.

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what was done

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Align

A flat, generic design wasn't commanding confidence from lawyers. We rebranded and redesigned the site into a presence that earns trust from the first impression.

Free AEO assesment

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