Case study

Neocharge

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Location:

California, United States

Industry:

Automotive

Target customer:

Electric vehicle owners

Services:

Website design
Webflow development

Video thumbnail on testimonial from Neocharge

Project Aims

Neocharge is an smart splitter ev IoT company based in Los Angeles, US. Our goal was to design a new website for their product - Neocharge smart splitter.
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We designed the new website in Figma, built it using Webflow and integrating the e-commerce side with Shopify. We then quality assured the whole project at the end to ensure everything is 100% optimized.

-Increase conversion.

-Optimize site structure.

-Improve user experience.

-Modernize site visually.

Old Neocharge homepage

New Neocharge homepage

What we did

We believe getting to an end goal successfully means breaking that down into smaller actionable steps. We split this project into 4 key steps.

1 Identified existing problems

The Neocharge website did not feel like one cohesive experience, and did not showcase the product and features well leading to low sales figures. We also identified the following issues:

-Poorly showcased product

-Confusing buying process

-Poor website structure

-Outdated design

-Low conversion rate

Once we had identified the issues with the site, we created a plan to tackle these. This started from the ground up with a full overhaul of the site structure to ensure it flowed smoothly for the site visitors and urged them to buy.

2 Restructured & Redesigned

New website structure

We created a new simple structure for the site which educated the visitor on how the product works, the benefits of it and urged them to buy via the appealing site flow and call to actions. We also moved all the knowledge base into one page called, Resources. From there, anyone can easily find what they're looking for, as this provided a better user experience.

New checkout page

We added valuable information needed; provided better layout; and simplified the checkout process.

New mobile app page

The information in the homepage was too short, and unclear, causing disconnect with the audience. The website resembled a car re-seller. The new version is now comprehensible, and a pleasure to look at.

Concise and compact changes was what the outdated landing page of the mobile app needed. To dependant users, this update is almost life-saving.

New Resources page

We then created the resources page, this is where all information is stored. It is, therefore, vital to create an informative web design and systematized content end-users can identify with.

3 Optimized for conversions

We built the website to be mobile friendly as well as being lightning fast. We added animation too to highlight the product use cases.

-Increase performance

-Mobile friendly

-Add animation

Lottie animations were added.

Mobile friendly

Our re-imagined website is created to look amazing on all devices. We test thoroughly to ensure that it’s a great experience regardless of the screen size.

Lottie animations

We brough the site to life by adding subtle animation and interactions throughout, this was complimented by lottie animations that show how the car car be chaged in various ways.

Loads quickly

Optimizing page load speed is a priority for us when creating a new website. For a great user experience it needs to be fast. This site loads in under 1 second as it’s hosted on the lightining fast Webflow CMS.

4 Results

Data comparison 6 weeks after the website launch.

Bounce rate

Ecommerce
conversion rate

Organic search

Monthly revenue

100

Return on investment (ROI):

3 weeks

“They created something amazing and the process was enjoyable. I will work with Pavel’s team on a new project in the future and I recommend you to do it as well.”

Henry CEO | Neocharge