California, United States
Automotive
Electric vehicle owners
Website design
Webflow development
Our team designed the new Neocharge website in Figma, built it using Webflow and integrating the e-commerce side with Shopify. We then quality assured the whole project at the end to ensure everything is 100% optimized.
Old Neocharge homepage
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New Neocharge homepage
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We beleive getting to an end goal successfully means breaking that down into smaller actionable steps. We split this project into 4 key steps.
The Neocharge website did not feel like one cohesive experience, and did not showcase the product and features well leading to low sales figures. We also identified the following issues:
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Once we had identified the issues with the site, we created a plan to tackle these. This started from the ground up with a full overhaul of the site structure to ensure it flowed smoothly for the site visitors and urged them to buy.
We created a new simple structure for the site which educated the visitor on how the product works, the benefits of it and urged them to buy via the appealing site flow and call to actions. We also moved all the knowledge base into one page called, Resources. From there, anyone can easily find what they're looking for, as this provided a better user experience.
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We added valuable information needed; provided better layout; and simplified the checkout process.
The information in the homepage was too short, and unclear, causing disconnect with the audience. The website resembled a car re-seller. The new version is now comprehensible, and a pleasure to look at.
Concise and compact changes was what the outdated landing page of the mobile app needed. To dependant users, this update is almost life-saving.
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The information in the homepage was too short, and unclear, causing disconnect with the audience. The website resembled a car re-seller. The new version is now comprehensible, and a pleasure to look at.
We then created the resources page, this is where all information is stored. It is, therefore, vital to create an informative web design and systematized content end-users can identify with.
We then created the resources page, this is where all information is stored. It is, therefore, vital to create an informative web design and systematized content end-users can identify with.
We built the website to be mobile friendly as well as being lightning fast. We added animation too to highlight the product use cases.
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Lottie animations were added.
Our re-imagined website is created to look amazing on all devices. We test thoroughly to ensure that it’s a great experience regardless of the screen size.
We brough the site to life by adding subtle animation and interactions throughout, this was complimented by lottie animations that show how the car car be chaged in various ways.
Optimizing page load speed is a priority for us when creating a new website. For a great user experience it needs to be fast. This site loads in under 1 second as it’s hosted on the lightining fast Webflow CMS.
Data comparison 6 weeks after the website launch.
“They created something amazing and the process was enjoyable. I will work with Pavel’s team on a new project in the future and I recommend you to do it as well.”
Henry CEO | Neocharge