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ProfilePage Schema for Webflow Websites
ProfilePage schema tells search engines that a page is a profile of a person or organization. Google uses this for E-E-A-T assessment, connecting profile pages to the entities they describe. Use this on team member pages, author pages, and personal profile pages.
When to Use
- Team member bio (/team/pavel) — Yes
- Author page (/blog/author/pavel) — Yes
- Speaker/expert profile — Yes
- Company about page — No (use AboutPage)
- Social media profile — No (the platform handles this)
What Schema HQ Generates
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"name": "Pavel Kurecka",
"description": "Founder of Karpi Studio. CRO strategist building Webflow sites that convert.",
"mainEntity": {
"@type": "Person",
"name": "Pavel Kurecka",
"jobTitle": "Founder & CRO Strategist",
"sameAs": ["https://linkedin.com/in/pavelkurecka"]
},
"dateCreated": "2025-01-15",
"dateModified": "2026-03-20"
}
Fields
- name — Profile name (shared)
- description — Bio summary (shared)
- mainEntity — The Person or Organization this profile represents (shared)
- image — Profile photo (shared)
- dateCreated — When the profile was created
- dateModified — Last profile update (shared)
- sameAs — Social profiles (shared)
Ask AI about this property
I just read https://www.karpi.studio/schema-glossary-types/profile-page about ProfilePage schema for Webflow websites. Help me apply this to my own team and author profile pages:
- Which ProfilePage fields matter -- `name`, `description`, and `mainEntity` are the essentials, with `image`, `dateCreated`, `dateModified`, and `sameAs` adding signal
- A complete JSON-LD example using the @graph format combining ProfilePage with its `mainEntity` as the Person (or Organization) the profile represents
- Exactly how to implement it in Webflow -- on team member, author, and personal profile pages, but NOT a company about page (use AboutPage) or a social media profile
- Why `mainEntity` is the highest-leverage field, since Google uses ProfilePage for E-E-A-T assessment by connecting the page to the entity it describes
- How to validate it with the Schema.org Validator, since the body describes no dedicated Google rich result for ProfilePage
- The most common mistake: using ProfilePage for a company about page or a social media profile instead of a person or organization profile