Podcast Schema for Webflow Websites

Podcast schema (specifically PodcastSeries) tells search engines about a podcast show. It connects the show to its feed, host, publisher, and episode structure. For Webflow sites that host or promote podcasts, this schema type helps AI engines and podcast directories discover and surface your content.

Note: Google deprecated Google Podcasts in 2024 and no longer maintains structured data documentation for podcast markup. The schema.org vocabulary remains active and used by other consumers.

Fields in This Glossary

Not mentioned by Google

• webFeed — URL to the RSS or Atom feed for the podcast series

Common fields (shared across types)

These fields are documented under their primary types but apply to Podcast as well:

• name — Podcast title
• description — Show summary
• image — Podcast artwork
• url — Podcast landing page URL
• author — Host or creator

JSON-LD Example

{
  "@context": "https://schema.org/",
  "@type": "PodcastSeries",
  "name": "Inquisitive",
  "description": "Inquisitive is a show for the naturally curious. Each week, Myke Hurley takes a look at what makes creative people successful and what steps they have taken to get there.",
  "url": "http://www.relay.fm/inquisitive",
  "image": "https://www.relay.fm/inquisitive_artwork.png",
  "webFeed": "http://www.relay.fm/inquisitive/feed",
  "author": {
    "@type": "Person",
    "name": "Myke Hurley"
  }
}

When to Use Podcast Schema

Use PodcastSeries on pages dedicated to a podcast show (not individual episodes). This is typically the main podcast landing page that links out to episodes and subscription options. For individual episodes, use PodcastEpisode with an associated AudioObject.