MedicalWebPage

MedicalWebPage schema describes a web page that contains medical or health-related information. It extends WebPage with properties that capture the clinical context: who reviewed the content, which medical specialty it covers, and whether it targets patients or clinicians.

When to use MedicalWebPage

Use this type when the page provides health information, medical advice, condition descriptions, treatment guides, drug information, or clinical resources. For general health and wellness content that is not clinically focused, WebPage or Article may be more appropriate.

Google support

Google does not have a dedicated structured data feature for MedicalWebPage. However, Google's health content algorithms evaluate E-E-A-T signals, and MedicalWebPage properties like reviewedBy, lastReviewed, and specialty reinforce the credentialing and freshness signals that Google's quality systems assess.

Fields

Recommended

• lastReviewed — Date when content was last verified for accuracy
• reviewedBy — Person or organization that reviewed the content

Optional

• medicalAudience — Target audience (Patient, Clinician, MedicalResearcher)
• specialty — Medical specialty the content relates to

MedicalWebPage also inherits all properties from WebPage, including about, breadcrumb, mainEntity, datePublished, and dateModified.

JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "MedicalWebPage",
  "name": "Understanding High Blood Pressure: Causes, Symptoms, and Treatment",
  "about": {
    "@type": "MedicalCondition",
    "name": "Hypertension"
  },
  "audience": "https://schema.org/Patient",
  "specialty": "https://schema.org/Cardiovascular",
  "lastReviewed": "2024-09-15",
  "reviewedBy": {
    "@type": "Person",
    "name": "Dr. Sarah Mitchell, MD, FACC",
    "jobTitle": "Board-Certified Cardiologist",
    "hasCredential": {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "American Board of Internal Medicine - Cardiovascular Disease"
    }
  },
  "datePublished": "2022-03-10",
  "dateModified": "2024-09-15"
}

Webflow implementation

For Webflow health and medical sites, add MedicalWebPage markup in Page Settings > Custom Code or through CMS template embeds. At minimum, include lastReviewed and reviewedBy to establish credentialing. Adding specialty and audience refines how search engines classify the content.

Schema HQ automates MedicalWebPage markup for Webflow CMS template pages, mapping reviewer credentials, review dates, and specialty classifications from collection fields.