dYdX

Leading decentralized crypto exchange processing billions in trading volume. Backed by a16z, Polychain Capital, and Paradigm.

+3,722%

Google Search growth

6,900

Users converted and deposited

600+

Articles migrated

about project

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Context

dYdX is a large crypto brand with multiple acquisition channels (paid, organic, partners, brand). The growth team needed speed, consistency, and conversion lifts, but legal and compliance approvals slowed execution.

What was happening

The site ecosystem was fragmented. The blog lived separately, publishing and landing pages were developer-dependent, and technical SEO performance was weak. Marketing could not scale page creation or testing fast enough.

Date | July 2025

What we changed

Platform and content foundation

Migrated the blog from Contentful to a unified Webflow build

Cleaned and normalized data across 600+ articles

Reworked content structure, internal linking, and SEO fundamentals

Revised backlinking approach to support search performance

Growth system for conversions

Built a scalable CMS and landing page system so marketing could ship without engineering

Implemented a robust design system for consistency and speed

Launched A/B testing initiatives across key pages to improve conversion performance

How we tested and measured

Blog and SEO work measured as before and after

Conversion work measured via A/B testing on key pages

Reporting focused on organic growth trends and deposit conversion outcomes

Results

+3,722% Google Search growth (monthly organic visits)

6,900 users converted and deposited (attributed to landing pages and testing initiatives we shipped)

600+ articles migrated (Contentful to Webflow)

Blog migration completed in 2 weeks

Compliance reviews were a major constraint throughout

Why it worked

A unified Webflow system removed operational drag and improved consistency

Clean architecture and backlink cleanup improved search discoverability

Testing turned the site into a conversion lever, not a static brochure

Less developer dependency meant faster iteration even with compliance gates

Testimonial

What we changed

Before working with Karpi Studio, our website was fragmented and difficult to manage. The blog was hosted separately, page creation was developer-dependent, and technical SEO performance was poor. We lacked consistency and scalability across our web presence.
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Pavel and his team at Karpi Studio brought clarity and structure to our entire web ecosystem. They implemented a robust design system, migrated our blog into a unified Webflow build, enabled scalable CMS architecture, and gave us the tools to run A/B tests and optimize performance. Most importantly, they made it possible for our marketing team to launch new pages without engineering support.
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Their work gave us full control over content, dramatically improved our SEO (+3,700% monthly organic visits), and helped align our brand with the scale of our product. The system Pavel implemented became a core part of our growth stack.
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If you’re looking to scale fast, maintain brand consistency, and give your team superpowers without adding dev overhead — Karpi Studio delivers.