.svg)
Schema Markup Glossary
The most comprehensive schema.org reference for Webflow developers and SEO practitioners. 223 field definitions across 58 schema types, each verified against schema.org specifications and Google's structured data documentation.
Every entry covers what the field does, how Google and AI answer engines use it, the exact JSON-LD format, Webflow implementation instructions, and real brand examples.
Browse by Schema Type
Commerce & Business
- Organization (84 fields) Company identity, Knowledge Panel, E-E-A-T
- Product (10 fields) E-commerce, Google Shopping, Merchant Listings
- LocalBusiness (10 fields) Physical locations, Google Maps, local pack
- Service (3 fields) Agency offerings, SaaS, professional services
- Restaurant (3 fields) Food service, menus, reservations
Content & Publishing
- Article (12 fields) News, features, editorials, long-form content
- BlogPosting Blog posts, tutorials, how-to guides
- NewsArticle (1 field) Breaking news, Top Stories carousel
- FAQPage (1 field) FAQ sections, expandable Q&A rich results
- HowTo (4 fields) Step-by-step instructions
- Review (4 fields) Product and service reviews
- BreadcrumbList (1 field) Navigation breadcrumbs in search results
People & Events
- Person (7 fields) Team pages, author profiles, E-E-A-T
- Event (9 fields) Conferences, webinars, concerts
- JobPosting (12 fields) Career pages, Google for Jobs
Media
- VideoObject (6 fields) Video pages, YouTube embeds, Video rich results
- Podcast (1 field) Podcast shows
- ImageObject (4 fields) Image licensing, Google Images
- Movie (4 fields) Film pages, entertainment sites
- MusicRecording (3 fields) Music tracks, artist sites
Software & Data
- SoftwareApplication (5 fields) SaaS landing pages, app listings
- WebSite (5 fields) Site-level schema, sitelinks
- Dataset (4 fields) Research data, Google Dataset Search
- SoftwareSourceCode (3 fields) Open source projects, code repos
- Course (3 fields) Online courses, training programs
Pages
- WebPage (1 field) Generic page schema
- AboutPage (3 fields) About pages, E-E-A-T signal
- ContactPage Contact pages
- ProfilePage Team member profiles
- CollectionPage Blog listing, category pages
Specialized
- Recipe (9 fields) Cooking instructions, Recipe carousel
- Book (4 fields) Book listings, ISBN, Google Books
- MedicalWebPage (4 fields) Health content, YMYL, medical review
- ScholarlyArticle (4 fields) Academic papers, Google Scholar
- RealEstateListing (1 field) Property listings
- QAPage (2 fields) Community Q&A pages
Most Used Fields
- name 45+ types, Required
- description 40+ types, Recommended
- url 35+ types, Recommended
- image 30+ types, Recommended
- datePublished 27 types, Recommended
- author 19 types, Recommended
- dateModified 16 types, Recommended
- inLanguage 16 types, Optional
- keywords 6 types, Optional
- offers 7 types, Required
What Each Entry Covers
Every field article in this glossary includes:
- Which schema types it appears in with links to type overviews
- What it does in plain English for developers and marketers
- How AI engines use it for Answer Engine Optimization
- Schema.org specification with source links
- Google requirement status (Required, Recommended, or Not mentioned) with exact quotes from Google's documentation
- Format and code with valid JSON-LD examples
- Webflow implementation for static pages, CMS templates, and Schema HQ
- Real brand examples from live websites
- Related fields linking to connected entries
- FAQ answering common implementation questions
About This Glossary
Built by Karpi Studio as the reference companion to Schema HQ, the Webflow app for managing structured data. Every fact is verified against the actual schema.org vocabulary and Google's structured data documentation.
Schema HQ automates everything documented here. Define your schema once, and Schema HQ generates correct JSON-LD across your entire Webflow site.