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ItemPage Schema for Webflow Websites
ItemPage schema describes a page dedicated to a single item. This is a generic WebPage subtype used when the page focuses on one specific entity (a product, a person, an event) but a more specific page type does not apply. In practice, Product pages, Event pages, and Person pages should use their specific types instead.
When to Use
- Generic single-item page — Yes
- Product detail page — No (use Product)
- Event detail page — No (use Event)
- Person profile — No (use ProfilePage)
Fields
Same as WebPage:
- name — Page title (shared)
- description — Page summary (shared)
- url — Page URL (shared)
- primaryImageOfPage — Hero image
- datePublished — Publication date (shared)
- dateModified — Last update (shared)
- inLanguage — Page language (shared)
Ask AI about this property
I just read https://www.karpi.studio/schema-glossary-types/item-page about ItemPage schema for Webflow websites. Help me apply this to my own generic single-item page:
- Which ItemPage fields to use (same as WebPage): `name`, `description`, `url`, `primaryImageOfPage`, `datePublished`, `dateModified`, `inLanguage`
- A complete JSON-LD example using the @graph format for a single ItemPage entity with these fields
- Exactly how to implement it on a Webflow CMS template for a single-item page, mapping `primaryImageOfPage` and `inLanguage` from fields
- How to validate it with the Schema.org Validator (there is no dedicated Google rich result for this type)
- The most common mistakes, like using ItemPage when a specific type fits instead (Product, Event, or ProfilePage)