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CreativeWork Schema for Webflow Websites
CreativeWork is the base schema type for any creative output: portfolio pieces, design projects, case studies, or original works that do not fit a more specific type. Use this when no specialized type (Article, Book, Movie, etc.) applies. Common on portfolio sites and agency case study pages.
When to Use
- Design portfolio piece — Yes
- Case study — Yes (or Article)
- Art installation — Yes
- Blog post — No (use BlogPosting)
- Product — No (use Product)
Fields
- name — Work title (shared)
- author — Creator (shared)
- datePublished — Creation/publication date (shared)
- description — Work description (shared)
- image — Featured image (shared)
- url — Work page URL (shared)
Ask AI about this property
I just read https://www.karpi.studio/schema-glossary-types/creative-work about CreativeWork schema for Webflow websites. Help me apply this to my own portfolio/case-study site:
- When CreativeWork is the right type: use it for a design portfolio piece, a case study, or an art installation, but not for a blog post (use BlogPosting) or a product (use Product)
- A JSON-LD example using the @graph format built only from the fields this page lists: `name`, `author`, `datePublished`, `description`, `image`, and `url`
- The most common mistake the page implies: reaching for CreativeWork when a more specific type like Article, Book, or Movie actually applies
- How to validate it with the Schema.org Validator; note there is no dedicated Google rich result described for CreativeWork, so treat this as base structured data rather than a rich-result play