sameAs

sameAs · Not mentioned by Google

Appears in

LocalBusiness · Organization

What is it?

An array of URLs pointing to official profiles and pages that represent the same business on other platforms. Common values include Facebook business pages, Instagram profiles, LinkedIn company pages, X (Twitter) accounts, Yelp listings, Wikipedia entries, and Wikidata URIs.

Google does not list sameAs on its LocalBusiness structured data page, but the field is inherited from Thing and widely recommended by SEO practitioners. It helps search engines and AI assistants confirm that these profiles all belong to the same entity.

Why this matters for AEO

When a user asks "What is [business] social media?" or "Show me [business] reviews," AI engines use sameAs URLs to identify and link to verified profiles. The array of URLs acts as an entity disambiguation signal, helping AI assistants distinguish between businesses with similar names by cross-referencing their social presence.

What the specs say

Schema.org: URL. URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. schema.org/sameAs

Google: Not mentioned. Field not listed in Google's structured data documentation for LocalBusiness. Google LocalBusiness docs

How to find your value

• Facebook — https://www.facebook.com/your-page
• Instagram — https://www.instagram.com/your-handle
• LinkedIn — https://www.linkedin.com/company/your-company
• X (Twitter) — https://x.com/your-handle
• Yelp — https://www.yelp.com/biz/your-business
• Wikipedia — https://en.wikipedia.org/wiki/Your_Business
• Wikidata — https://www.wikidata.org/wiki/Q12345

Only include profiles you own and actively maintain. Dead or unclaimed profiles weaken the signal.

Format and code

Array of URL strings:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Gene's Delicious Donuts",
  "sameAs": [
    "https://www.facebook.com/genesdonuts",
    "https://www.instagram.com/genesdonuts",
    "https://www.yelp.com/biz/genes-delicious-donuts-irvine"
  ]
}

A single URL can be provided as a plain string (not an array), but array format is preferred for consistency:

{
  "sameAs": "https://www.facebook.com/genesdonuts"
}

Webflow implementation

Static pages

List all social profile URLs in your JSON-LD block as an array.

CMS template pages

If locations have different social profiles, create CMS fields for each platform URL and construct the array in an Embed element:

"sameAs": [
  "{{wf {"path":"facebook-url"} }}",
  "{{wf {"path":"instagram-url"} }}"
]

In Schema HQ

The sameAs field collects social profile URLs from your organization settings and outputs them as a sameAs array in the published schema.

Real examples

Gene's Delicious Donuts (from Whitespark LocalBusiness guide):

"sameAs": [
  "http://www.facebook.com/your-profile",
  "http://www.twitter.com/yourProfile",
  "http://plus.google.com/your_profile"
]

Related fields

• name · the business these profiles represent
• url · the primary website URL (distinct from social profiles)
• description · text summary of the business
• image · visual representation of the business

FAQ

How many sameAs URLs should I include?

Include every official, active social profile and authoritative listing for the business. There is no upper limit, but quality matters more than quantity. Three to six well-maintained profiles is typical for most local businesses.

Should I include my Google Business Profile URL in sameAs?

This is debated. Google already knows about your GBP listing, so including it adds no new signal. Most SEO guides recommend including it for completeness, but it is not harmful to omit it.

Does sameAs help with Google Knowledge Panels?

Yes. Google uses sameAs as one signal (among many) when building Knowledge Panels. Linking to Wikipedia and Wikidata entries is particularly effective for entity recognition and Knowledge Panel generation.