tickerSymbol

tickerSymbol · Optional

Appears in

Organization

What is it?

tickerSymbol identifies a publicly traded company by its stock exchange ticker and instrument name. It applies specifically to Corporation entities, a subtype of Organization in schema.org. The value combines the exchange identifier and the ticker symbol, separated by a space, such as "NASDAQ AAPL" or "NYSE MSFT".

Why this matters for AEO

AI answer engines frequently respond to queries that involve publicly traded companies, investment research, and financial comparisons. A machine-readable tickerSymbol lets these systems confirm the company's public identity and exchange listing without ambiguity. When a user asks "what exchange is Salesforce listed on?", an AI answer engine with access to structured schema data can answer precisely rather than inferring from text. This field also strengthens entity disambiguation for companies whose names differ from their ticker (e.g., Alphabet / GOOGL, Meta / META).

What the specs say

Schema.org:tickerSymbol expects a Text value. The exchange traded instrument associated with a Corporation object. The tickerSymbol is expressed as an exchange and an instrument name separated by a space character. This property applies to the Corporation subtype of Organization. [Source: https://schema.org/tickerSymbol]

Google: Not mentioned in Google's structured data documentation for Organization. [Source: https://developers.google.com/search/docs/appearance/structured-data/organization]

How to find your value

The format is [EXCHANGE] [TICKER]. Use the official exchange identifier and the ticker as listed on that exchange.

• Apple — NASDAQ
• Microsoft — NASDAQ
• JPMorgan Chase — NYSE
• Shopify — NYSE
• Volkswagen — XETRA

Verify ticker and exchange on your company's investor relations page or on authoritative financial data sources. Companies dual-listed on two exchanges should use the primary listing.

Format and code

Plain text string. Use the Corporation type rather than Organization when using tickerSymbol, as it is defined on Corporation:

{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Apple Inc.",
  "url": "https://apple.com",
  "tickerSymbol": "NASDAQ AAPL",
  "legalName": "Apple Inc."
}

Organizations with multiple listings can include an array, though a single primary listing is the most common pattern:

{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Unilever",
  "url": "https://unilever.com",
  "tickerSymbol": ["NYSE UL", "AMS UNA"],
  "legalName": "Unilever PLC"
}

If your organization schema uses @type: "Organization" rather than Corporation, tickerSymbol is technically outside the defined range but parsers will still read it. For strict correctness, use Corporation.

Webflow implementation

Static pages

Add the JSON-LD in Page Settings > Custom Code on your investor relations or homepage. Ticker symbols for established companies change rarely; hardcoding is appropriate. If the company changes its exchange or ticker (e.g., following a relisting), update manually.

CMS template pages

For directories of publicly traded companies, store tickerSymbol as a plain text CMS field (e.g., "NASDAQ AAPL") and output it in a JSON-LD embed.

In Schema HQ

The tickerSymbol field lets you add it in the Organization schema editor as a plain text field. Enter the value in EXCHANGE TICKER format. Schema HQ injects it into the JSON-LD output on the configured page.

Real examples

{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Salesforce, Inc.",
  "url": "https://salesforce.com",
  "legalName": "Salesforce, Inc.",
  "tickerSymbol": "NYSE CRM",
  "foundingDate": "1999-02-03",
  "foundingLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "addressCountry": "US"
    }
  }
}

Related fields

• legalName
• foundingDate
• leiCode
• duns
• identifier

FAQ

Does tickerSymbol apply to private companies?

No. It applies only to exchange-listed corporations. Private companies, nonprofits, and government entities should omit this field.

What format does the exchange identifier use?

Schema.org does not mandate a specific exchange identifier standard. Common conventions use NASDAQ, NYSE, LSE, TSX, ASX, XETRA. Use the identifier your exchange officially uses or the most widely recognized abbreviation.

Can a company have multiple tickerSymbol values?

Yes. An array is valid when a company is listed on more than one exchange. Use the primary listing as the first value.