actionableFeedbackPolicy

actionableFeedbackPolicy · Not mentioned by Google

Appears in

Organization

What is it?

actionableFeedbackPolicy links to a page that describes how an organization handles public feedback and corrections. This is one of the Trust Project properties created specifically for news organizations and publishers. The URL should point to a page explaining how readers can submit corrections, how the organization processes feedback, and what accountability mechanisms exist.

The field accepts a URL or CreativeWork object and applies to NewsMediaOrganization and Organization types.

Why this matters for AEO

AI answer engines increasingly evaluate source credibility when selecting which organizations to cite. For news publishers, having a declared actionableFeedbackPolicy signals editorial accountability. When an AI engine answers a news-related query, it weighs credibility indicators to decide which sources to cite. Organizations with declared trust policies (corrections, feedback, ethics) score higher in credibility assessments than those without.

This is part of a broader set of Trust Project fields (correctionsPolicy, ethicsPolicy, publishingPrinciples, unnamedSourcesPolicy) that collectively establish editorial trustworthiness in structured data.

What the specs say

Schema.org: Expects CreativeWork or URL. "For a NewsMediaOrganization or other news-related Organization, a statement about public engagement activities, including involving the public digitally or otherwise in coverage decisions, reporting and activities after publication." Source

Google: Not listed in Google's structured data documentation for Organization. Source

How to find your value

• "Contact Us" or "Corrections" page — URL to feedback submission process
• Editorial policy documentation — Link to public engagement policy
• Newsroom transparency page — Trust Project compliance documentation
• Reader ombudsman page — Public accountability mechanisms

Format and code

Simple URL:

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "The Washington Post",
  "actionableFeedbackPolicy": "https://www.washingtonpost.com/policies-and-standards/"
}

CreativeWork object:

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "The Guardian",
  "actionableFeedbackPolicy": {
    "@type": "CreativeWork",
    "name": "Reader Feedback and Corrections Policy",
    "url": "https://www.theguardian.com/info/2014/sep/12/corrections-and-clarifications"
  }
}

Combined with other Trust Project fields:

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "Reuters",
  "actionableFeedbackPolicy": "https://www.reuters.com/info-pages/contact-us/",
  "correctionsPolicy": "https://www.reuters.com/info-pages/corrections-policy/",
  "ethicsPolicy": "https://www.reuters.com/info-pages/code-of-conduct/",
  "publishingPrinciples": "https://www.reuters.com/info-pages/reporting-standards/"
}

Webflow implementation

Static pages

Add actionableFeedbackPolicy in Page Settings > Custom Code (before </head>):

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Publication",
  "actionableFeedbackPolicy": "https://yoursite.com/feedback-policy"
}
</script>

CMS template pages

This is an organization-level field. Include it in your site-wide Organization schema rather than in individual CMS page templates.

In Schema HQ

actionableFeedbackPolicy is output in the Organization schema editor alongside the other Trust Project fields. Enter the URL to your feedback policy page, and Schema HQ outputs it in the published JSON-LD.

Real examples

No live implementations of actionableFeedbackPolicy were found during research.

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "ProPublica",
  "actionableFeedbackPolicy": "https://www.propublica.org/corrections/",
  "correctionsPolicy": "https://www.propublica.org/corrections/",
  "publishingPrinciples": "https://www.propublica.org/about/ethics/"
}

Related fields

• correctionsPolicy — how the organization handles factual corrections
• ethicsPolicy — code of ethics or editorial standards
• publishingPrinciples — editorial principles and guidelines
• unnamedSourcesPolicy — policy on anonymous sources
• diversityPolicy — diversity commitments and reporting

FAQ

Is actionableFeedbackPolicy only for news organizations?

It was designed for news organizations as part of the Trust Project initiative, but any organization can use it. SaaS companies, nonprofits, or educational institutions with public feedback mechanisms can declare this field. The value comes from signaling transparency and accountability.

Does Google use Trust Project fields for rankings?

Google does not explicitly confirm ranking signals from Trust Project schema fields. However, Google has invested in news credibility signals and references the Trust Project in its news-related documentation. These fields contribute to the broader credibility profile that AI engines evaluate.

Should I create a dedicated feedback policy page just for this field?

If your organization already has a corrections page, contact form for feedback, or public engagement policy, link to that existing page. Do not create a thin page solely to populate this field. The URL should point to a substantive policy that a reader would find useful.