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award
award · Optional
Appears in
What is it?
award records a prize, honor, or recognition that an organization, person, creative work, product, or service has received. The value is plain text: the name of the award, optionally with the year or category. There is no requirement to link to a certification body or external record, making this one of the simpler fields to implement.
Multiple awards are expressed as an array of strings, one entry per award.
Why this matters for AEO
AI answer engines draw on structured data to populate entity profiles. When a user asks "Has [company] won any industry awards?", an engine with access to award data can return a direct answer rather than scanning for mentions in press releases or about pages. Award declarations also reinforce E-E-A-T signals by providing machine-readable evidence that third parties have recognized the organization's quality or performance. For competitive queries where users want to identify top-ranked or award-winning vendors, organizations that declare awards in structured data are easier to surface in AI-generated comparisons.
What the specs say
Schema.org:award expects Text. It records an award won by or for this item. [Source: https://schema.org/award]
Google: Not mentioned. This field is not listed in Google's structured data documentation for Organization. [https://developers.google.com/search/docs/appearance/structured-data/organization]
How to find your value
Pull from your existing awards and recognition content:
- Press release archive listing award wins
- "About" or "Awards" page on your site
- Industry association recognition lists
- Chamber of commerce or trade body honors
- Inc. 5000, Deloitte Fast 500, or similar ranked lists
Be specific. "Inc. 5000 2023" is more useful than "Industry Award." Include the year when known so the data ages gracefully and can be evaluated for currency.
Format and code
Single award:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Basecamp",
"url": "https://basecamp.com",
"award": "Inc. 5000 Fastest-Growing Companies 2019"
}
Multiple awards as an array:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mailchimp",
"url": "https://mailchimp.com",
"award": [
"Webby Award for Best Email Marketing Platform 2022",
"G2 Leader in Email Marketing Winter 2024",
"Stevie Award for Customer Service Excellence 2021"
]
}
Note that the schema.org documentation also lists awards (plural) as an alias for this field. Use award (singular) as the canonical form.
Webflow implementation
Static pages
Add award to your organization's JSON-LD block in Page Settings > Custom Code on your About page or homepage. Update the array when new awards are won or when outdated entries should be retired.
CMS template pages
If you track awards as CMS items, you can generate the award array dynamically. Create a CMS Collection for awards with fields for award name and year, then output the JSON-LD using a Webflow embed that constructs the array from CMS-rendered content. A JavaScript snippet on the page can collect rendered award strings and inject them into a JSON-LD block.
In Schema HQ
Inside Schema HQ, the organization schema editor exposes award as a multi-entry text field. Add each award as a separate line. Schema HQ formats the output as a proper array and publishes it to your Webflow site's custom code.
Real examples
Live example from xoocode.com (a JSON-LD reference site):
{
"@type": "Organization",
"name": "Xoo Code Inc.",
"award": "Rising Code Stars 2016"
}
Source: https://xoocode.com/json-ld-code-examples/organization/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "IDEO",
"url": "https://www.ideo.com",
"award": [
"Fast Company Most Innovative Companies 2023",
"Red Dot Design Award 2022",
"Core77 Design Award 2021"
]
}
Related fields
FAQ
Should I include awards from every year, or only recent ones?
Recency matters. Awards from more than five years ago may still be worth listing if they represent significant recognition, but a long list of outdated awards dilutes the value of the field. Prioritize recognized industry awards and keep entries current.
Is there a structured format for award names, or can I use free text?
Free text. There is no controlled vocabulary for award names in schema.org. Use the official name of the award as given by the granting organization, including the year and category where available. Consistency matters more than any particular format.
Can the award field be used on a Person type as well?
Yes. award is valid on Person, CreativeWork, Product, and Service in addition to Organization. An author's page can list literary prizes, a product page can list consumer review awards, and an organization page can list business recognition awards.
