tool
tool · Not mentioned by Google
Appears in
What is it?
The tool property lists instruments or equipment needed to complete a how-to task. Tools are items the reader uses but does not consume during the process, like a wrench, a drill, or a measuring tape.
Why this matters for AEO
When a user asks "what tools do I need to hang a shelf," AI answer engines pull tool data to generate an equipment checklist. Named tool objects let the AI present a clean list rather than parsing tool mentions from paragraph text.
What the specs say
Schema.org:HowToTool, Text. A sub-property of instrument. An object used (but not consumed) when performing instructions or a direction.
Google: Not mentioned. HowTo rich result has been deprecated by Google as of September 2023. Source
How to find your value
- DIY guides — "Tools required" sections
- Repair manuals — Equipment lists
- Craft tutorials — "Tools you will need" sections
- Workshop instructions — Tool inventories at the start
Format and code
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "Change a Flat Tire",
"tool": [
{
"@type": "HowToTool",
"name": "Spare tire"
},
{
"@type": "HowToTool",
"name": "Lug wrench",
"image": "lug-wrench.jpg"
},
{
"@type": "HowToTool",
"name": "Jack"
},
{
"@type": "HowToTool",
"name": "Wheel wedges",
"image": "wheel-wedges.jpg"
}
]
}
Webflow implementation
Static pages
Add tool as an array of HowToTool objects inside your HowTo JSON-LD block in Page Settings > Custom Code > Footer Code.
CMS template pages
Store tool names in a CMS text field and map them to HowToTool objects in a custom code embed.
In Schema HQ
The tool field does not currently generate HowTo markup. Add tool data manually through Webflow custom code.
Real examples
From Schema.org HowTo Example:
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "Change a Flat Tire",
"tool": [
{"@type": "HowToTool", "name": "Spare tire"},
{"@type": "HowToTool", "name": "Lug wrench", "image": "lug-wrench.jpg"},
{"@type": "HowToTool", "name": "Jack"},
{"@type": "HowToTool", "name": "Wheel wedges", "image": "wheel-wedges.jpg"}
]
}
Related fields
FAQ
What is the difference between tool and supply?
A tool is used but not consumed (wrench, drill, paintbrush). A supply is consumed during the task (paint, nails, sandpaper). If the item survives the task, it is a tool.
Can tool be used inside individual steps?
Yes. tool appears on both HowTo and HowToDirection. List tools at the HowTo level for a full equipment list, or within specific directions to show which tool each step requires.