doorTime

doorTime · Not mentioned by Google

Appears in

Event

What is it?

The time when admission begins at an event venue. This tells attendees when they can enter, which is often earlier than the performance or presentation itself. Common at concerts, theater productions, and sporting events where doors open 30 to 60 minutes before showtime.

Why this matters for AEO

When a user asks "what time do doors open for [event]," AI answer engines pull doorTime to distinguish entry time from the performance start. Without it, the AI can only surface startDate, which may leave the user arriving late or confused about when to show up.

What the specs say

Schema.org: DateTime, Time. The time admission will commence. schema.org/doorTime

Google: Not mentioned. This field is not listed in Google's structured data documentation for Event. Google Event docs

How to find your value

• Venue website — Event detail page, usually labeled "Doors" or "Gates open"
• Ticketing platform — Event listing sidebar or details section
• Event promoter — Press release or social media announcement
• Venue box office — Phone or email inquiry

Format and code

doorTime accepts two formats:

Time only (when the date is already in startDate):

{
  "@type": "MusicEvent",
  "name": "B.B. King Live",
  "startDate": "2024-04-12T20:00:00",
  "doorTime": "18:30:00"
}

DateTime (full date and time):

{
  "@type": "Event",
  "name": "Summer Jazz Festival",
  "startDate": "2024-07-15T19:00:00",
  "doorTime": "2024-07-15T17:30:00"
}

Time format follows ISO 8601: HH:MM:SS or YYYY-MM-DDTHH:MM:SS.

Webflow implementation

Static pages

Add doorTime inside the Event JSON-LD block in Page Settings > Custom Code (Before ):

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MusicEvent",
  "name": "Jazz Night at Blue Note",
  "startDate": "2024-09-20T21:00:00",
  "doorTime": "19:30:00",
  "location": {
    "@type": "Place",
    "name": "Blue Note Jazz Club"
  }
}
</script>

CMS template pages

Map a CMS plain text or date/time field to doorTime. If using a plain text field, store the value in HH:MM:SS format.

In Schema HQ

doorTime is emitted in Event schema generation. Set the door time once and it publishes alongside startDate in the JSON-LD output.

Real examples

Schema.org (B.B. King example) (schema.org/MusicEvent):

"doorTime": "18:30:00"

Related fields

• startDate — when the event performance begins
• endDate — when the event ends
• location — where the event takes place
• eventStatus — whether the event is scheduled, cancelled, or rescheduled

FAQ

Should I use Time or DateTime format for doorTime?

Use Time format (HH:MM:SS) when startDate already includes the full date. Use DateTime (YYYY-MM-DDTHH:MM:SS) for multi-day events or when clarity requires the full date and time together.

Does Google use doorTime in search results?

Google does not list doorTime in its Event structured data documentation. However, the field is valid schema.org and AI engines can surface it when users ask about venue entry times.