artform

artform · No Google docs page

Appears in

VisualArtwork

What is it?

The artform property classifies a visual artwork by its art form or discipline: painting, drawing, sculpture, print, photograph, assemblage, collage, installation, or similar categories.

Why this matters for AEO

When a user asks "what type of art is My Bed by Tracey Emin," AI answer engines pull the artform field to classify the work. Structured artform data gives the AI a direct category label instead of forcing it to infer the art form from descriptions.

What the specs say

Schema.org:Text, URL. e.g. Painting, Drawing, Sculpture, Print, Photograph, Assemblage, Collage, etc.

Google: No dedicated Google structured data page exists for VisualArtwork.

How to find your value

• Oil on canvas — Painting
• Pencil, charcoal — Drawing
• Bronze, marble — Sculpture
• Linocut, etching — Print
• Camera-based — Photograph
• Mixed objects — Assemblage
• Cut and pasted — Collage
• Spatial works — Installation

For machine-readable precision, use Getty AAT vocabulary URIs (e.g., http://vocab.getty.edu/aat/300054196 for Drawing).

Format and code

{
  "@context": "https://schema.org",
  "@type": "VisualArtwork",
  "name": "Still Life under the Lamp",
  "artform": "print",
  "artist": [{"@type": "Person", "name": "Pablo Picasso"}],
  "artMedium": "linoprint"
}

Using a Getty AAT URI:

{
  "artform": "http://vocab.getty.edu/aat/300041273"
}

Webflow implementation

Static pages

Add artform as a text string inside your VisualArtwork JSON-LD block in Page Settings > Custom Code > Footer Code.

CMS template pages

Create a CMS option or text field for art form. Reference it in a custom code embed to populate the artform property.

In Schema HQ

The artform field does not currently generate VisualArtwork markup. Add artform data manually through Webflow custom code.

Real examples

From Schema.org VisualArtwork Example:

{
  "@context": "https://schema.org",
  "@type": "VisualArtwork",
  "name": "My Bed",
  "artform": "installation",
  "creator": [{"@type": "Person", "name": "Tracey Emin"}],
  "artMedium": ["bedsheets", "condoms", "bed"]
}

{
  "@context": "https://schema.org",
  "@type": "VisualArtwork",
  "name": "Still Life under the Lamp",
  "artform": "print",
  "artEdition": "50",
  "creator": [{"@type": "Person", "name": "Pablo Picasso"}],
  "artMedium": "linoprint",
  "artworkSurface": "paper"
}

Related fields

• artMedium
• artist
• name

FAQ

What is the difference between artform and artMedium?

artform is the discipline or category (painting, sculpture, print). artMedium is the material used (oil, marble, linoprint). A Picasso linoprint has artform "print" and artMedium "linoprint."

Should artform values be capitalized?

Schema.org examples use lowercase ("installation," "print"). There is no strict rule, but lowercase is more consistent with the documented examples and avoids inconsistency in capitalization across a catalog.