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Webflow Platform Pricing: The Subscription Side
Webflow pricing splits into three layers: site plans, workspace plans, and add-ons. Every article ranking for this keyword lists the first two. Here they are, quickly, and then the add-ons that most pricing breakdowns ignore entirely.
Site Plans
Site plans apply to individual websites. Basic runs $14 per month billed annually ($18 monthly) for static sites with no CMS. CMS plan is $23 per month annually ($29 monthly) and covers blogs, resource libraries, and any content-driven site with up to 2,000 CMS items. Business plan is $39 per month annually ($49 monthly) with 10,000 CMS items and 100 form submissions per month. Enterprise is custom pricing with dedicated support, SLAs, advanced roles, and localization. Most B2B teams with a blog need the CMS plan. Teams with multiple CMS collections, high traffic, or complex content models need Business or Enterprise.
Workspace Plans, Marketer and Content Editor Roles
Workspace plans cover the team building and managing the site. Starter is free. Core is $28 per month for small teams up to three seats. Growth is $60 per month for larger teams with advanced publishing permissions. Enterprise is custom. Freelancer and agency workspace plans run $16 to $49 per month depending on tier.
Webflow now uses tiered seat types within workspaces: full seats at $39 per seat cover Designers, Admins, and Site Managers who need access to the visual builder. Limited seats at $15 per seat cover Marketer and Content Editor roles, which is how most marketing teams interact with a live site after handoff. Reviewer seats are free, up to 100 per workspace. If you are a single business running one website with a marketing team that publishes content but does not design pages, one full seat plus limited seats for your Marketers and Content Editors is the right configuration.
Ecommerce Plans
Ecommerce adds a fourth layer. Standard at $29 per month, Plus at $74, Advanced at $212. Most B2B SaaS companies do not need ecommerce plans. If you sell physical products or have self-serve purchasing, that changes.
Webflow Optimize Pricing
Webflow Optimize is Webflow's native A/B testing and personalization engine. It starts at $299 per month, supports up to five concurrent experiments, and uses AI to surface the best-performing variation to each visitor segment. For B2B teams running structured CRO programs, this eliminates the need for third-party tools like Optimizely or VWO and keeps testing inside the same platform where the site lives. Enterprise gets unlimited optimizations. At $299 per month, Webflow Optimize costs a fraction of what standalone A/B testing platforms charge, and the integration with the Designer means you can test design changes without developer involvement.
Webflow Analyze Pricing
Webflow Analyze is built-in, privacy-first analytics starting at $9 per month for up to 2,000 monthly sessions. It scales with traffic: 10,000 sessions at $29, 100,000 sessions at $149 per month. For teams that want real-time visitor data, top page performance, and user behavior insights without the complexity of Google Analytics 4 setup and the privacy concerns of third-party tracking, Analyze is a clean alternative. It runs inside your Webflow dashboard with zero configuration.
Webflow Localization Pricing
Webflow Localization starts at $9 per month per locale on the Essential plan (up to three locales, 10,000 machine-translated words per month) and $29 per month per locale on the Advanced plan (automatic visitor redirection based on browser language, asset localization for region-specific images). For a B2B company expanding into three European markets, that is $27 to $87 per month for localization infrastructure that handles localized sitemaps, hreflang tags, and per-locale CMS content. The technical SEO for multilingual sites is handled automatically.
Total Platform Cost for a Typical B2B Site
Annual billing saves roughly 20 to 25 percent across all plans and add-ons. For a B2B company running a CMS site with a blog, your base platform cost is $23 per month. Add Analyze at $9 and a couple of limited seats for your marketing team at $15 each, and you are looking at $62 per month. $744 per year. That is still less than what most companies pay for a single premium SaaS tool. Remember that number.
Why the Platform Price Is Irrelevant to Your Total Cost
Every article on the first page of Google for "webflow pricing" stops at the plan breakdown. Here is the actual Webflow pricing story: under $750 per year for platform, analytics, and team access. The number that determines whether your Webflow investment succeeds or fails is the project cost. Freelancers and smaller agencies will quote as low as $5,000 for a basic build. Established Webflow partners scope full B2B projects between $10,000 and $150,000 depending on the complexity. That range is not a typo. What separates a $5,000 freelancer build from a six-figure partner engagement is the same thing that separates a landing page from a revenue-generating digital infrastructure.
When a B2B founder asks "how much does Webflow cost," they are usually asking one of two different questions. The first is about the platform subscription, which we just covered. The second is about the total investment to get a production-ready site that actually drives business results. The answer to the second question is where most teams get surprised, and where the pricing conversations we have with clients get interesting.
What a B2B Webflow Project Actually Costs
Pricing a Webflow project without understanding scope is like pricing a building without knowing the number of floors. That said, B2B projects fall into recognizable tiers based on what the site needs to do.
Freelancers and smaller agencies will build a simple marketing site with five to ten static pages, no CMS, minimal custom interactions, and a single breakpoint pass for $5,000 to $10,000. This covers basic design, development, and launch. It does not include content strategy, migration, schema markup, or conversion optimization. It is a digital brochure. For early-stage startups validating positioning, this can be the right call. For companies past Series A with real revenue, this is almost never sufficient.
A CMS-driven site with ten to twenty pages, a blog, resource library, case studies collection, and structured content architecture runs $15,000 to $40,000 at an experienced Webflow partner. This is where most B2B SaaS companies land and where our projects typically start. The price covers discovery, information architecture, custom design, component-based development, CMS schema design, responsive QA, and launch. Content migration from an existing platform adds significantly to this range depending on volume and complexity.
A full enterprise project with content migration from WordPress or a headless CMS, Webflow Localization across multiple markets, advanced integrations (CRM, marketing automation, analytics), custom interactions, and multi-collection CMS architecture runs $40,000 to $150,000 or more. Enterprise pricing reflects the technical complexity that scales with organizational size. When a company has 800 blog posts to migrate from WordPress, thousands of internal links to rewrite, hundreds of redirects to map, and schema markup to implement across every page type, the project scope is fundamentally different from a ten-page marketing site.
These ranges come from six years of quoting, scoping, and delivering Webflow projects as an Enterprise Partner. They are not pulled from a pricing calculator. They reflect what real projects cost when the goal is a site that generates revenue, not a site that merely exists.
Where the Budget Goes
When a prospect sees a five-figure quote for a Webflow project, the immediate reaction is usually "I can see the pages, they are not that complicated." This is because the visible output of a web project, the pages themselves, represents a fraction of the total work. Most of the investment goes into decisions and architecture that the end user never sees but absolutely feels.
Discovery, Strategy, and Information Architecture
Discovery and strategy is where the project starts and where most of the value lives. What does the site need to accomplish? Who are the target audiences? What is the conversion path? What content exists and what needs to be created? How does the site structure map to the buyer journey? A company that skips discovery builds a site that looks right but converts wrong. We have rebuilt sites for companies that spent six figures with another agency on a design they loved but a conversion architecture that leaked revenue at every step.
Information architecture determines how content is organized, what CMS collections are needed, how they relate to each other, and what the URL structure looks like. For a B2B SaaS company with a blog, case studies, integrations directory, and resource library, CMS architecture is the engineering layer beneath the content. Webflow CMS is powerful, but collections designed without a content strategy become impossible to maintain at scale.
Custom Design and Component Development
Custom design means every page is designed for the specific audience, brand, and conversion goal. Design patterns that actually drive conversions are not the same as design patterns that win awards. Hero sections, social proof placement, CTA positioning, form friction, trust signals. Every design decision is a conversion decision. Template-based approaches skip this thinking entirely, which is why they are cheaper and why they convert worse.
Component-based development builds a system, not a collection of one-off pages. Every section, every content block, every interactive element is built as a reusable component with properties that the client's team can customize without touching the Designer. This takes longer to build upfront but means the marketing team, using their Marketer or Content Editor seats, can launch new pages independently after handoff. The alternative is calling the agency every time you need a landing page, which gets expensive fast.
Content Migration
Content migration is the line item that generates the most pushback and delivers the most value per dollar. Migrating 800 blog posts from WordPress to Webflow means rewriting thousands of internal links that point to the old domain structure, re-hosting every image from WordPress media library to Webflow's CDN, converting Gutenberg blocks to Webflow-compatible rich text, mapping redirects for every URL that changes, and transferring metadata from Yoast or RankMath into Webflow's native fields. We wrote an entire article on why this alone can cost five figures.
Schema Markup, AEO, and Quality Assurance
Schema markup and structured data is where Webflow AEO enters the project scope. FAQPage, Article, Organization, SoftwareApplication, AggregateRating, and custom entity schemas do not generate themselves. Every page type needs validated JSON-LD that maps to Google's specifications and positions the site for AI answer engine citation. This is not a plugin toggle. It is technical implementation that requires understanding both the schema.org specification and how answer engines actually retrieve and rank sources.
QA across every breakpoint, browser, and device catches the issues that invisible responsive bugs create. A heading that wraps on tablet. A CTA that falls below the fold on mobile. A collection list that overflows its container on ultrawide. Pre-launch QA is the difference between a site that works and a site that works on the screen you happened to test on.
The Technical Founder's Pricing Objection
We hear this regularly from technical founders: "We migrated Zendesk to HubSpot. We moved Salesforce to HubSpot. We have developers. Why would we pay five figures for a blog migration?"
The answer is that SaaS-to-SaaS migration and CMS content migration are fundamentally different operations. Moving CRM data between platforms is an API-to-API transfer with structured field mapping. Contact records have defined schemas. The data is clean, typed, and relational. Export, transform, import. Your developers have done this because it is a database operation.
Content migration is not a database operation. Blog posts contain rich text with embedded HTML, inline styles, shortcodes, images with absolute URLs pointing to a server you are about to decommission, and internal links hardcoded to a domain structure that will not exist after migration. WordPress Gutenberg blocks do not have a one-to-one mapping to Webflow rich text elements. A post that renders perfectly in WordPress can break in Webflow because the underlying HTML structure is different.
The founder who says "I can export with WP All Export and use Screaming Frog to check URLs" is describing the first five percent of the work. The export gives you raw content. It does not rewrite your internal links, re-host your images, convert your block structures, map your redirects, transfer your Yoast metadata, or implement the schema markup that WordPress was never generating in the first place. Technical founders understand this distinction once they see the full scope. The ones who try to DIY it understand it after the first hundred posts.
What Enterprise Pricing Unlocks
Webflow Enterprise is a custom-priced plan that changes the operational ceiling for large teams. The platform differences matter: dedicated Customer Success Manager, guaranteed SLAs for uptime and response time, advanced roles and permissions so content editors cannot accidentally publish to production, higher CMS and bandwidth limits, and priority support channels.
Localization at Scale
Webflow Localization on Enterprise unlocks the full multilingual infrastructure. For a B2B SaaS company expanding into EMEA or APAC, localization means per-locale CMS content, localized sitemaps with proper hreflang implementation, automatic visitor redirection based on browser language, and region-specific asset management. At $29 per month per locale on the Advanced plan, a five-market expansion adds $145 per month to your platform cost. That is a fraction of what localization platforms like Smartling or Phrase charge, and the content lives natively inside Webflow rather than syncing through a third-party integration.
Unlimited Optimize and Enterprise Analyze
Webflow Optimize at the Enterprise tier removes the five-experiment cap and unlocks unlimited A/B tests and personalization campaigns. For companies running continuous optimization cycles across multiple landing pages, product pages, and conversion flows, the unlimited tier means your structured A/B testing program is not artificially constrained by plan limits. Webflow Analyze at enterprise scale handles the traffic volumes that would push the standard tiers into the $149 per month range and integrates with the broader enterprise reporting infrastructure.
For a B2B company with a single-language site and a small marketing team, Business plan covers everything you need. Enterprise becomes worth evaluating when you have multiple teams publishing content, compliance requirements around who can publish what, localization needs across markets, or traffic levels where Business plan bandwidth caps become a constraint. The enterprise pricing conversation is also where advanced API access, custom integrations, and dedicated infrastructure come into play. For companies running content operations at scale through Webflow MCP, Enterprise API rate limits and dedicated support channels are not luxury features. They are operational requirements.
What You Are Actually Paying For
The question "why am I paying this money" usually means the prospect is comparing the visible output, a website with pages, to the quoted price and finding the ratio unreasonable. This makes sense if a website is a collection of pages. It makes less sense when you understand what a revenue-focused Webflow build actually delivers.
You are paying for a CMS architecture that your marketing team can operate independently. No developer tickets to publish a blog post. No agency retainer to launch a landing page. Marketer and Content Editor roles let non-technical team members manage content, update pages, and publish without touching the Designer. Component systems built on top of that let them create new pages from proven, conversion-tested patterns without breaking the design system.
You are paying for SEO infrastructure that does not leak traffic during migration. Redirects mapped. Internal links rewritten. Metadata transferred. Schema implemented. Canonical tags set. Sitemap configured. A migration done wrong can cost a company six months of organic traffic recovery. The five-figure project cost is insurance against that loss.
You are paying for conversion architecture built by people who understand that hero copy, CTA placement, social proof sequencing, and form design are not aesthetic choices. They are revenue levers. With Webflow Optimize running A/B tests directly inside the platform and Webflow Analyze feeding real-time performance data, the site becomes a system that improves itself over time. A site that converts at 3% instead of 1% on the same traffic triples your pipeline from organic and paid channels. That delta pays for the entire project in the first quarter for most B2B SaaS companies.
You are paying for AEO readiness. AI answer engines are already pulling from sites with clean structured data, connected entity graphs, and extractable content. The companies investing in this infrastructure now are the ones that will be cited when prospects ask ChatGPT and Perplexity for recommendations. The ones who wait will compete for diminishing click-through from traditional search results.
The platform costs $23 per month. The add-ons cost what targeted growth tools cost. The project costs what it costs because the outcome it produces, a site that drives measurable revenue, is worth multiples of the investment. When the pricing feels expensive, the question to ask is not "why does this cost so much" but "what does it cost when this is done wrong."
Frequently Asked Questions
How much does Webflow cost per month?
Webflow site plans range from $14 per month (Basic, billed annually) to $49 per month (Business, billed monthly). The CMS plan at $23 per month annually is what most B2B companies need for a blog and content collections. Workspace plans for teams range from free (Starter) to $60 per month (Growth), with full seats at $39 and limited seats (Marketer and Content Editor roles) at $15 each. Add-ons are billed separately: Webflow Optimize starts at $299 per month, Webflow Analyze at $9 per month, and Webflow Localization at $9 per month per locale. Enterprise pricing is custom. For a standard B2B SaaS site with a blog, analytics, and a small marketing team, expect $50 to $80 per month for the full platform stack.
How much does it cost to hire a Webflow agency?
Freelancers and smaller agencies will build a basic Webflow site for $5,000 to $10,000. Established Webflow partners like Karpi Studio scope B2B projects between $10,000 and $150,000 depending on complexity, with most mid-market SaaS engagements landing in the $15,000 to $40,000 range. Enterprise projects with content migration, localization, and custom integrations push into six figures. Content migration from WordPress or another platform can add $10,000 to $30,000 depending on volume. These are project costs, not monthly retainers, though ongoing CRO and AEO optimization is typically a separate retainer engagement.
Is Webflow cheaper than WordPress?
Webflow's platform fee is higher than WordPress hosting (which can run $5 to $30 per month), but WordPress has hidden costs that close the gap or reverse it. Premium themes ($50 to $200), page builders like Elementor ($59 to $399 per year), SEO plugins like Yoast Premium ($99 per year), A/B testing tools ($100 to $500 per month), analytics tools, security plugins, caching plugins, form plugins, and developer time for updates and maintenance. When you factor in the total cost of ownership including security patches, plugin conflicts, performance optimization, and the developer hours to maintain it all, Webflow with Optimize and Analyze included often costs less for B2B teams over a three-year period. The bigger difference is operational: Webflow does not require a developer to publish content or maintain the site, and tools like Optimize and Analyze that would be separate paid integrations on WordPress are native to the platform.
Why do Webflow projects cost five figures?
The platform costs $23 per month. The project costs reflect the work beneath the visible pages: discovery and conversion strategy, information architecture, custom design for your specific audience and goals, component-based development for team independence, CMS schema architecture, content migration with internal link rewriting and image re-hosting, schema markup for SEO and AEO, responsive QA across all breakpoints, and analytics setup. Each of these disciplines requires specialized expertise. A five-figure project delivers a revenue-generating system. A four-figure project delivers a digital brochure.
What is the difference between Webflow site plans and workspace plans?
Site plans are per website and cover hosting, bandwidth, CMS capacity, and publishing to a custom domain. You need a site plan for every live website. Workspace plans are per team and cover collaboration features: how many people can access the Designer, what permissions they have, and how many staging sites you can run. Within workspaces, full seats ($39) give access to the Designer for building and designing. Limited seats ($15) give Marketer and Content Editor access for publishing and managing content without Designer access. Reviewer seats are free. A single business running one website typically needs a site plan plus one full seat and limited seats for the content team. The two plan types are billed separately, and add-ons (Optimize, Analyze, Localization) are billed on top of both.