Ynvisible turned to Karpi Design Studio to improve the effectiveness of their website so that more visitors could be converted into leads and sales.
Karlsson built the company’s original website himself using Webflow.com. “I have a slight background in web development, but I’m not a professional,” he said. “We had quite a technical approach, but we didn’t have enough visuals to communicate what we were doing.”
Ynvisible’s biggest need was being able to communicate the unique value of their products. Their products are based on the phenomenon of Electrochromism. This is where a material changes color when a voltage is applied. But explaining how their products used this technology for the benefit of their customers was a challenge.
Karpi Design Studio was chosen for their advanced skill in creating websites with Webflow. The Webflow platform is known for it’s ability to create high performance sites. This translates into more website traffic, more conversions and a better user experience. Maintenance is easier too thanks to on-page editing capabilities.
Karlsson’s focus was on customizing their homepage. He wanted to repurpose content from an existing Ynvisible video to showcase key product features.
For example, a lemon is used as a conductor to complete a circuit that activates an electrochromic message. This shows how Ynvisible products have the lowest energy consumption on the market for most use-cases. And that their products are ideal for battery-driven or battery-less IoT devices.
He said the firm was easy to work with. They delivered the development on time and did well managing several rounds of changes. Commenting on the cost of his new site, Karlsson added, “Their hourly fees on average are quite high. But at the same time, they are really efficient. They don’t waste a lot of hours doing unnecessary stuff. It’s a quite streamlined process.”
Finally, when asked if he would recommend Karpi Design Studio to another company, Karlsson said, “It’s quite certain that you will get a high-quality website developed by experts.”