Location

Vancouver, Canada
Charneca, Portugal
Linkoping, Sweden
Freiburg, Germany

Industry

#Clean tech
#Printed electronics
#Monochromatic displays

Size

A multinational public company quoted on the stock exchanges in Canada, USA, and Germany.

What we started with

The Problem

The website could not explain the company's value to potential clients or investors.

Goals

  • Industry Recognition
  • Increase conversions

What we did and how

#Branding
#Design
#Webflow

Karpi Studio re-built Ynvisible's messaging and interviewed sales reps to know what information their customers were asking for. We streamlined Ynvisible's offer that is tailored to the engineer and decision-makers of the buyer persona. Last part, we developed the website in Webflow

After picture - new ynvisible homepageBefore picture - old ynvisible homepage
Google lighthouse score before performance 75, Accesibility 93, Best practises 73, SEO 87
Google lighthouse score after performance 96, Accesibility 95, Best practises 93, SEO 92
🙁
🤩
What we ended with

The Results

1247x Customer inquiries

504x Sample product sale

4 Customers for product sales

"Lead quality improved significantly, so Ynvisible can focus on developing B2B relations with people that will significantly impact their revenues."

Ynvisible Investor Webinar - May 2, 2023
Goal

How we achieved it

Create a high-performance converting tool

We used storytelling to rebuild the structure of the website and changed messaging.

GOAL: Turn website into a high-performance converting tool

HOW: We used storytelling to rebuild the structure of the website and changed messaging.

Explain the company's value

We handled the most common objections the prospects had before they even came to say them.

GOAL: Assist Business developers in their effort to explain the company's value

HOW: We handled the most common objections the prospects had before they even came to say them.

Prepare for an SEO campaign

Technical build according to the most modern frameworks, accessible and responsive. Speed load is also very important with technical SEO, and we have to give that performance away if we wanted to add videos. It is a trade-off between SEO and Conversions.

GOAL: Industry recognition

HOW: The unforgettable and attractive brand will stay in the memory of people around the world. How Ynvisible looks on tradeshows with their super modern design compared to their peers with design from the 90s.

Brand recognition

The unforgettable and attractive brand will stay in the memory of people around the world. How Ynvisible looks on tradeshows with their super modern design compared to their peers with design from the 90s.

GOAL: Prepare for an SEO campaign

HOW: Technical build according to the most modern frameworks, accessible and responsive. Speed load is also very important with technical SEO, and we have to give that performance away if we wanted to add videos. It is a trade-off between SEO and Conversions.

Problems vs Solutions

Old website hero section
1
2

1. Missing any storytelling structure

2. Unsuitable typeface - Too similar in weight & providing no visual differentiation between them.

New homepage hero section
2
1

1. Replaced for two typefaces that are cleaner and more different from each other creating a visual hierarchy in the text.

2. Added a video going into details of the company proposition.

Old website's sections structure
3
4

3. Randomly inserted topics

4. Lack of contrasting scale - font was all too similar in size, making it hard to read and understand which order the information should be read in as a user.

New homepage with promo video and testimonials
3
4

3. Added the customers working with Ynvisible to boost brand credibility and story along with testimonials.

4. Added key structure explaining 2 key elements of the product and 1 the scalability of the company for being a good fit for high-volume needs.

New homepage with news and investors section
5
6

5. Added a section for blog articles to show domain expertise and knowledge within the field.

6. Created an investors section to give potential investors the change to learn more about the business and to move forward with the next step.

New homepage with CTA and footer
7
8

7. Call to action was created to guide users to buy the demo kit to get started with the product range.

8. Sizing of text on the new website guides the user through the content in the order we want them to consume it in, leading to higher conversions.

Next
🤔

Coming to the old website, the customer did not know the value proposition.

Screenshot of the old website with highlighted problems
😎

Immediately after the load, visitors will identify what the company can do for them.

Screenshot of the new website with highlighted solutions

Old website problems

Screenshot of the old Ynvisible website with highligted problems
1
Unsuitable typeface - Too similar in weight & providing no visual differentiation between them.
2
Missing any storytelling structure
3
Lack of contrasting scale - Font was all too similar in size, making it hard to read and understand which order the information should be read in as a user.
4
Randomly inserted topics
5
Lack of hierarchy - The eye doesn’t know where to start or which information is most important as it all looks similar size and weight.

New website solutions

Screenshot of the new Ynvisible website with highligted solutions
1
Customers working with Ynvisible
2
Added key structure explaining 2 key elements of the product and 1 the scalability of the company for being a good fit for high-volume needs.
3
Replaced for two typefaces that are cleaner and more different from each other creating a visual hierarchy in the text.
4
Created clear size and weight differences between the headings, subheadings, and body copy.
5
Video going into details of the company proposition.
6
Testimonials.
7
Articles that prove domain expertise.
8
Investors section.
9
Call to action for buying the demo kit.
10
Size guides the eye to the order in which the information should be consumed.

We both know you’ve seen that sexy pink button.
Go on, click it.

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