Case studyYnvisible
TSXV: YNV
OTCQB: YNVYF
FSE: 1XNA
![](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/6534505717daafaf2944968a_rsz_1ynvisible_3_photos_v2_x2.webp)
![](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/6687c0602d6a2f229ff09c55_design-awards-karpi-studio.webp)
![](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/6687c07360bbf15b8ed3420e_design-awards-guru-of-the-day-karpi-studio.webp)
![After picture - new ynvisible homepage](https://cdn.prod.website-files.com/63d3eca0aed8065835d476d7/63d98abb31f6af67dc5b138c_after-pic%20(1).webp)
![Before picture - old ynvisible homepage](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/63ed395385a6f94ed0c65934_left-image.webp)
![Google lighthouse score before performance 75, Accesibility 93, Best practises 73, SEO 87](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/63dd0730c345b9d9cb7cb035_before-stats%20(1).webp)
![Google lighthouse score after performance 96, Accesibility 95, Best practises 93, SEO 92](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/63dd0730c345b945687cb038_after-stats%20(1).webp)
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![](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/6530307dfc40c5886e4298fc_image%201.webp)
Goals
- Industry Recognition
- Increase Conversions
- Generate Leads
- Sell Products On-line
Ynvisible wanted to create impressive brand but still settled in design so it will not seem so foreign to the industry standards
What we did
We interviewed sales reps to know what information their customers were asking for.
Then we re-built Ynvisible's messaging. We streamlined the offer tailored to the engineer and decision-makers on the other side of the screen.
Coming to the old website, the customer did not know the value proposition.
![Screenshot of the old website with highlighted problems](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/63ed395385a6f90747c6592b_left-image-20.webp)
Immediately after the load, visitors will identify what the company can do for them.
![Screenshot of the new website with highlighted solutions](https://cdn.prod.website-files.com/60e2dd6643b87e01fc146182/63ed395385a6f91ddec65930_rsz_63ea46363d83d87049b68957_right-image-23.webp)