IOT product companies
Ynvisible, based in Vancouver, Canada creates products utilizing innovative and eco-friendly message display technology called electrochromism. When Ynvisible began taking steps to grow its business, it realized it had a website messaging problem.
Ynvisible turned to Karpi Design Studio to improve the effectiveness of their website so that more visitors could be converted into leads and sales.
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Their website could not explain the company's value to potential clients or investors.
We re-did their messaging and interviewed sales reps to know what information their customers were asking for. We streamlined their offer that is tailored to the engineer and decision-makers of the buyer persona. We developed the website in Webflow
Lead quality improved significantly, so they can focus on developing B2B relations with people that will significantly impact their revenues. With this client was: Work less and make more in action.
How we achieved it
We used storytelling to rebuild the structure of the website and changed messaging.
We handled the most common objections the prospects had before they even came to say them.
Technical build according to the most modern frameworks, accessible and responsive. Speed load is also very important with technical SEO, and we have to give that performance away if we wanted to add videos. It is a trade-off between SEO and Conversions.
The unforgettable and attractive brand will stay in the memory of people around the world. How Ynvisible looks on tradeshows with their super modern design compared to their peers with design from the 90s.
Coming to the old website, the customer did not know the value proposition.
Immediately after the load, visitors will identify what the company can do for them.