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Location
Vancouver, Canada
Charneca, Portugal
Linkoping, Sweden
Freiburg, Germany
Industry
#Clean tech
#Printed electronics
#Monochromatic displays
Size
A multinational public company quoted on the stock exchanges in Canada, USA, and Germany.
The Problem
The website could not explain the company's value to potential clients or investors.
Goals
- Industry Recognition
- Increase conversions
What we did and how
#Branding
#Design
#Webflow
Karpi Studio re-built Ynvisible's messaging and interviewed sales reps to know what information their customers were asking for. We streamlined Ynvisible's offer that is tailored to the engineer and decision-makers of the buyer persona. Last part, we developed the website in Webflow
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The Results
15M Investment after redesign
Organic traffic increased
Lead quality improved significantly, so Ynvisible can focus on developing B2B relations with people that will significantly impact their revenues.
How we achieved it
We used storytelling to rebuild the structure of the website and changed messaging.
HOW: We used storytelling to rebuild the structure of the website and changed messaging.
We handled the most common objections the prospects had before they even came to say them.
HOW: We handled the most common objections the prospects had before they even came to say them.
Technical build according to the most modern frameworks, accessible and responsive. Speed load is also very important with technical SEO, and we have to give that performance away if we wanted to add videos. It is a trade-off between SEO and Conversions.
HOW: The unforgettable and attractive brand will stay in the memory of people around the world. How Ynvisible looks on tradeshows with their super modern design compared to their peers with design from the 90s.
The unforgettable and attractive brand will stay in the memory of people around the world. How Ynvisible looks on tradeshows with their super modern design compared to their peers with design from the 90s.
HOW: Technical build according to the most modern frameworks, accessible and responsive. Speed load is also very important with technical SEO, and we have to give that performance away if we wanted to add videos. It is a trade-off between SEO and Conversions.
Problems vs Solutions
1. Missing any storytelling structure
2. Unsuitable typeface - Too similar in weight & providing no visual differentiation between them.
1. Replaced for two typefaces that are cleaner and more different from each other creating a visual hierarchy in the text.
2. Added a video going into details of the company proposition.
3. Randomly inserted topics
4. Lack of contrasting scale - font was all too similar in size, making it hard to read and understand which order the information should be read in as a user.
3. Added the customers working with Ynvisible to boost brand credibility and story along with testimonials.
4. Added key structure explaining 2 key elements of the product and 1 the scalability of the company for being a good fit for high-volume needs.
5. Added a section for blog articles to show domain expertise and knowledge within the field.
6. Created an investors section to give potential investors the change to learn more about the business and to move forward with the next step.
7. Call to action was created to guide users to buy the demo kit to get started with the product range.
8. Sizing of text on the new website guides the user through the content in the order we want them to consume it in, leading to higher conversions.
Coming to the old website, the customer did not know the value proposition.
Immediately after the load, visitors will identify what the company can do for them.
Old website problems
New website solutions
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We both know you’ve seen that sexy pink button.
Go on, click it.
