# Karpi Studio

> Karpi Studio is an AI-native growth web agency: we get B2B SaaS companies cited by ChatGPT, Perplexity, and Google AI Overviews, and convert that traffic into pipeline. Not just ranked on Google. Cited 70+ times daily on Bing AI as of June 2026.

Karpi Studio is an AI-native growth web agency and a Premium Webflow Enterprise Partner, specializing in Answer Engine Optimization (AEO), Conversion Rate Optimization (CRO), and schema markup at scale. One team handles strategy, the Webflow build, schema and entities, AEO, and CRO. We work with Series A+ companies in B2B SaaS, healthtech, and deep tech. Every engagement is led by founder Pavel Karpisek. New York-based with EU availability.

Tagline: "Let's get real, or let's not play."

## What is Answer Engine Optimization (AEO)?

AEO is the practice of structuring website content so AI systems — ChatGPT, Perplexity, Google AI Overviews, Claude — cite your pages as the source when generating answers. It builds on top of traditional SEO. Where SEO optimizes for ranking in a list of blue links, AEO optimizes for being the source AI engines extract from when no list is shown. AEO is also called Generative Engine Optimization (GEO).

The core mechanics of AEO are: machine-readable schema markup (JSON-LD), entity-graph connectivity through @id referencing, content extractability (clean heading hierarchy and unambiguous answer blocks), and citation-friendly source formatting. Without these technical foundations, AI engines cannot reliably parse a page for citation.

## How We Work (Methodology)

- **Schema-first.** Technical foundation before content. Pages without structured data cannot be reliably cited by AI engines.
- **Webflow-only.** Deep specialization in one platform beats shallow coverage of many.
- **Results over awards.** We measure dollars and citations, not design accolades.
- **No guarantees on AI behavior.** No agency can promise specific citations from ChatGPT or Perplexity. We guarantee the work and report what actually happened.
- **Citation tracking is the new ranking tracking.** We monitor Bing AI Page Stats, prompt-test in ChatGPT and Perplexity weekly, and track AI-referral anomalies in analytics.

## Who We Work With

Series A+ companies in B2B SaaS, healthtech, and deep tech. Companies whose website is a primary revenue channel. Founders who care about pipeline and conversion, not awards.

## Who We Don't Work With

- Pre-Series A startups
- Sites on WordPress, Framer, or custom code (we only work on Webflow)
- Brand-only or design-only projects without business KPIs
- Award-chasing redesigns

## Services

- [Answer Engine Optimization (AEO)](https://www.karpi.studio/services/answer-engine-optimization): Schema markup, entity graphs, content architecture, and ongoing AI visibility monitoring. $4,500/month retainer.
- [Conversion Rate Optimization (CRO)](https://www.karpi.studio/services/conversion-rates-optimization): A/B testing, session recording analysis, hypothesis-driven optimization on Webflow. $4,500/month retainer.
- [Schema HQ](https://www.karpi.studio/services/schemahq): Karpi's proprietary managed structured-data product for Webflow.
- [Webflow Migration](https://www.karpi.studio/services/webflow-agency): WordPress to Webflow migration with full SEO preservation. From $28,000.

## Case Studies

- [dYdX](https://www.karpi.studio/case-study/dydx): Crypto derivatives platform. Schema-first migration plus topical content clusters delivered **+3,722% organic traffic growth** over 18 months.
- [Blueberry Pediatrics](https://www.karpi.studio/case-study/blueberry-pediatrics): Pediatric telehealth. CRO testing on Webflow plus conversion-optimized information architecture delivered **+144% signups**.
- [Ynvisible Interactive](https://www.karpi.studio/case-study/ynvisible-interactive): Display technology company. Technical content depth plus structured data delivered **12.7x ROI**.
- [NeoCharge](https://www.karpi.studio/case-study/neocharge): EV charging platform. Rapid conversion redesign on Webflow delivered **2x revenue in 6 weeks**.

## AEO Guides

- [The Webflow AEO Guide](https://www.karpi.studio/webflow-aeo/webflow-aeo-guide-to-webflow-answer-engine-optimization): How AEO works on Webflow specifically. The cornerstone reference.
- [Why Schema is the Foundation of AEO](https://www.karpi.studio/webflow-aeo/why-schema-is-the-foundation-of-aeo): Why JSON-LD structured data is non-negotiable for AI citation.
- [Advanced Webflow AEO: Mastering Schema and CMS Structure](https://www.karpi.studio/webflow-aeo/advanced-webflow-aeo-mastering-schema-cms-structure): How to structure Webflow CMS collections for schema scale.
- [How RAG-Based Answer Engines Retrieve Webflow Pages](https://www.karpi.studio/webflow-aeo/how-do-rag-based-answer-engines-retrieve-webflow-pages-and-what-makes-a-page-extractable): What makes a page extractable by retrieval-augmented generation systems.
- [The @id Referencing Technique](https://www.karpi.studio/webflow-aeo/id-referencing-schema-technique-aeo): How @id linking builds a unified entity graph across pages.
- [The Future of AEO on Webflow](https://www.karpi.studio/webflow-aeo/the-future-of-aeo-it-now-in-the-hands-of-webflow): Where AEO is headed and what it means for Webflow sites.
- [Will AI Replace SEO?](https://www.karpi.studio/webflow-aeo/will-ai-replace-seo): Honest answer on whether traditional SEO is dying.
- [FAQ Schema Beyond the FAQ Page](https://www.karpi.studio/webflow-aeo/faq-schema-beyond-faq-page-webflow): How to use FAQPage schema across the entire site, not just on a dedicated FAQ page.
- [Meet Your New Teammate: The Webflow AI Assistant](https://www.karpi.studio/webflow-aeo/meet-your-new-teammate-the-webflow-ai-assistant): What Webflow's native AI features can and cannot do for AEO.
- [AI Website Readiness in 2026](https://www.karpi.studio/webflow-aeo/ai-website-readiness-in-2026-challenges-opportunities-and-a-roadmap-for-seo-and-aeo-success): The 2026 roadmap for combined SEO and AEO success.
- [I Asked an AEO Expert How to Get AI to Notice My Website](https://www.karpi.studio/webflow-aeo/webflow-aeo-i-asked-an-aeo-expert-how-to-get-ai-to-notice-my-website): Practical interview with concrete tactics.

## CRO Guides

- [CRO in 2026: The Complete Guide](https://www.karpi.studio/webflow-cro/cro-in-2026-the-simple-guide-to-conversion-rate-optimization-a-must-read-tutorial): What CRO actually means in 2026 and how to do it on Webflow.
- [Conversion Rate Optimization for Growing Companies](https://www.karpi.studio/webflow-cro/conversion-rate-optimization-for-growing-companies): When and how to invest in CRO at Series A and beyond.
- [Enabling CRO with Webflow Optimize](https://www.karpi.studio/webflow-cro/how-to-enable-cro-with-webflow-optimize-driving-business-performance-through-experience-personalization): Setting up Webflow Optimize for personalized testing.
- [Webflow Optimize in 5 Steps](https://www.karpi.studio/webflow-cro/how-to-optimize-your-website-with-webflow-optimize-in-5-steps): Step-by-step CRO testing workflow on Webflow.
- [Diagnosing User Drop-Off with Session Recordings](https://www.karpi.studio/webflow-cro/diagnosing-why-users-drop-off-using-session-recordings): Finding conversion leaks with session replay.
- [Building Data-Backed CRO Hypotheses](https://www.karpi.studio/webflow-cro/webflow-cro-strategy-how-to-build-data-backed-hypotheses): Hypothesis frameworks that produce winning tests.
- [What is Structured A/B Testing](https://www.karpi.studio/webflow-cro/what-is-structured-a-b-testing): Why most A/B tests fail and how to structure them properly.

## Schema Reference

- [Schema Glossary](https://www.karpi.studio/resources/schema-glossary): The most comprehensive schema.org reference for Webflow on the web. 223 fields documented with JSON-LD examples, Webflow implementation notes, and AEO context.

## Featured Reading

- [Top 10 Webflow AEO Agencies](https://www.karpi.studio/blog/top-10-webflow-aeo-agencies): An honest breakdown of the AEO agency landscape on Webflow.
- [What Webflow Cannot Do](https://www.karpi.studio/blog/what-webflow-cannot-do): The honest limits of the platform.
- [AI Website Builders vs Webflow](https://www.karpi.studio/blog/ai-website-builders-vs-webflow): Where Lovable, Bolt, v0 fit alongside Webflow.
- [WordPress to Webflow Content Migration](https://www.karpi.studio/blog/wordpress-to-webflow-content-migration): The migration process and how to preserve SEO equity.
- [Karpi Studio Becomes a Premium Webflow Enterprise Partner](https://www.karpi.studio/blog/karpi-studio-becomes-premium-webflow-enterprise-partner): Why the Premium tier matters for clients.

## Key Facts

- Founder: Pavel Karpisek
- Webflow Enterprise Partner, Premium tier (top performance tier in the Webflow partner program), 7 years on the platform
- 50+ client projects shipped
- Locations: New York (primary), EU (available)
- Service area: Worldwide
- Tagline: "Let's get real, or let's not play."

## Frequently Asked Questions

### What's the difference between SEO and AEO?

SEO optimizes pages to rank in a list of blue links. AEO optimizes pages to be cited as the answer when ChatGPT, Perplexity, and Google AI Overviews generate a response. The technical work overlaps — schema, structure, content clarity — but the signals that get you cited aren't the same ones that get you ranked. You can win at one and lose at the other.

### How long until I start seeing AI citations?

First citations usually show up in 2 to 6 weeks for sites with existing organic traffic. Faster if the foundation is clean (schema, sitemap, sensible information architecture), slower if rebuilding from a broken site. Karpi tracks citations weekly in Bing Webmaster's AI Page Stats and prompt-tests in ChatGPT and Perplexity.

### Do I have to be on Webflow to work with Karpi on AEO?

Yes. Karpi only works on Webflow sites. The AEO methodology — schema markup, entity graphs, content extractability — transfers to any platform, but Karpi specializes in Webflow specifically. For non-Webflow sites, find an agency that specializes in your stack.

### How do you measure AEO results when AI engines don't pass referral data?

Three ways: Bing Webmaster's AI Page Stats (citation counts and trigger queries), weekly prompt-tests across ChatGPT, Perplexity, and Claude with the real questions buyers ask, and referral anomalies in analytics (direct or "(none)" traffic spikes after a citation appears that map to AI sessions). None perfect alone. Together they show whether AEO is moving.

### Can you guarantee citations from ChatGPT or Perplexity?

No. Anyone who guarantees AI citations is lying. Karpi guarantees the work — clean schema, structured answer content, entity graphs, citation-friendly formatting — and reports what happened week by week. Whether ChatGPT picks you over a competitor on any given query depends on the model, the prompt, and which sources the engine treats as authoritative that week. Most clients see citations within 2 to 6 weeks.

## Contact

- Website: https://www.karpi.studio
- AEO assessment: https://www.karpi.studio/services/answer-engine-optimization
- Contact form: https://www.karpi.studio/contact

## Last updated

2026-06-10